We are equity investors focused on technology-enabled businesses.

ABOUT US

São Pedro Capital is a Brazilian investment management firm inspired by the belief that operational knowhow and participation in the management of invested companies are levers for value creation. We are attracted by the challenge of unlocking the hidden value in companies with high growth potential. Our formula combines equity capital contributions in all the businesses in which we take part and deep involvement with executives of the companies in which we invest.

ABOUT US

We know that creating value requires hard work, no shortcuts.

We bring seniority and experience in several industries, especially in innovative technologyenabled businesses. We share with entrepreneurs and executives a strategic management vision, developed over decades in Brazil and abroad. We are very ‘handson”, because we know the operation and the “corner office” of the companies. Our team combines diversified and complementary expertise. Top management consulting, CLevel executive experience in multinational and local companies, domestic and foreign capital management. Deep knowledge of the value creation process in companies, from operations and backoffice to the board of directors.

We anticipate what comes after every curve, with expertise and sensitivity.

“The stock market is a device to transfer money from the impatient to the patient.”

Warren Buffett

Knowing how to read where the market is going is important, but it is not enough.

INFLUENCE ON MANAGEMENT

We know how to draw scenarios, but we do not stop there. Our focus is on fully understanding the companies in which we invest: the people in leadership and the relationship between them, the strategy, the operating cycle, structural issues, and opportunities to evolve.

We think like investors and only enter into businesses with stakes that allow effective influence on the company's management.

“A pessimist sees difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

Winston Churchill

Understanding the cycle of each business, participating in the elaboration of strategies, influencing the performance.

HANDS-ON

We do not believe in investments motivated by purely conceptual theses. And we never accept a passive position in the management of the companies in which we invest. There must always be an element of influence on management - a lever to mitigate execution risks.

We talk to entrepreneurs and executives on a regular basis, participate in the creation and development of strategies, and work to unlock value for the company.

“It almost always seems expensive to act with the long term in mind, which is why so few people do it.”

Anonymous

We only operate with equity-linked securities - we deal with value creation from a shareholder perspective.

VALUE CREATION

Our business origination process is based on a proprietary diagnostic framework that evaluates strategy, operations, capital structure, governance, and m&a opportunities.

All tied together by the company's culture, a lever for value creation, often overlooked by the market.

“If something is not going to be an obvious double in a short period of time –you know, 2 to 3 years – I have to show interest.”

Howard S. Marks

Our Team

User Profile

Founding Partner

Operates in the entire cycle of investments: origination of opportunities, structuring of investment vehicles, value creation with major entrepreneurs, and divestment of funds. Over his 30+ year career, he has served as CEO of multinational and local companies such as Google, Anhanguera, and DirecTV, after years of senior management consulting at McKinsey. He became an investor in private companies in Latin America through Victoria Capital Partners, managing foreign institutional capital for large global funds, and today he has a seat on several boards of directors in Brazil and the United States. He has a degree in Civil Engineering from the State University of Campinas (UNICAMP) and an MBA from UCLA Anderson School of Management (class of 2000).

User Profile

Analyst, Investments

Works at São Pedro Capital since 2021, focusing on monitoring and evaluating investment opportunities, as well as monitoring the process of value creation in private and listed companies and stimulating discussions with entrepreneurs and management of our invested companies. He has a degree in Business Administration from Insper since 2022 and is certified CPA-20 by ANBIMA.

User Profile

Partner, Investments

Works at São Pedro Capital since its foundation, focusing on investment management, from origination and structuring to divestment, actively seeking opportunities to unlock value. Over a 15-year career, he has worked with financial and strategic advisory in financial services companies such as Barclays, Caixa Econômica Federal, Citibank, Mastercard Advisors, among others, assisting the Brazilian government, national and multinational companies in hundreds of fundraising and business sale and acquisition processes. He holds a BA in Business Administration from FGV-EAESP since 2010, MBA from UCLA Anderson School of Management (class of 2017) and CGA and CPA-20 certificates from ANBIMA.

User Profile

Partner, Operations

Works at São Pedro Capital since its foundation, focusing on the structuring and maintenance of itsinvestment vehicles, and on compliance. Throughout her more than 20-year career in operations and backoffice management of onshore and offshore investments, she managed the administrative, financial and operations areasat Claritas and Victoria Capital Partners. She holds a BA in Business Administration and an MBA in Finance from Fundação Getulio Vargas (FGV).

User Profile

Intern, Operations

Works at São Pedro Capital as an Intern in Operations since August 2023. Pursuing a degree in Business Administration from Universidade Presbiteriana Mackenzie, expected to graduate by the end of 2025.

ADVISORS

User Profile

Advisor

Founder of Novavista, acquired by Elemidia in 2004 and CEO of Elemidia and Eletromida between 2013 and 2022. In 2021, he led the IPO of Eletromidia and was President of ABOOH (Brazilian Association of Out of Home) between 2016 and 2018. He serves on Boards of Directors of Brazilian companies. He holds a degree in Electronic Engineering from Instituto Mauá de Tecnologia.

User Profile

Advisor

Founder and CEO of Positivo Tecnologia since 1989. He was named Entrepreneur of the Year 2022 by EY Brasil. He holds a degree in Civil Engineering from Universidade Federal do Paraná and a master's degree in Computer Science from PUC-RJ.

User Profile

Advisor

Founder of Nutec Informática, acquired by Telefonica in 1999 to form Terra Networks. Founder of F. biz, acquired by WPP in 2011. Founder of Blue Interactive, acquired by Claro in 2016. Co-Founder of Magnopus. He holds degrees in Electrical Engineering and Computer Science from Universidade Federal do Rio Grande do Sul.

PORTFOLIO

DOCUMENTS

Investee

Country

Sector

Strategy

Year of Investment

Investment Status

Investment Vehicle

positivotecnologia

Brazil

Technology

PIPE

2020

Invested

Founded in 1989, Positivo Tecnologia develops hardware and integrated technology solutions in Brazil. With a diversified portfolio and revenue exceeding R$5 billion in 2022, Positivo Tecnologia stands out in the national market, serving consumers, businesses, and public institutions. The first investment in the company occurred in 2020 through the SPCONE PIPE FIP Multiestratégia.

logo-eletromidia-horizontal

Brazil

Digital Media

PIPE

2020

Invested

Eletromidia is the result of a merger between two major companies in the Digital Out of Home Media (“OOH”) sector: Elemidia and Eletromidia. Today, it has the most extensive OOH asset network in Brazil, with over 60,000 panels in residential and commercial buildings, shopping centers, transportation, airports, and streets segments. The first investment in the company was made at the Pre-IPO stage in 2020 through the SPCTWO PIPE FIP Multiestratégia.

magnopus

USA

Technology

Growth

2021

Invested

Founded in 2013 in California (USA), Magnopus is a company that specializes in spatial computing technologies and the creation of immersive content. Headquartered in Los Angeles and London, the company collaborates with major corporations from various sectors, which continue to explore the numerous applications of immersive technologies involving hardware, software, and content. The first investment in the company occurred in 2021 through the SPCAPITAL Three Investment Fund.

enjoei

Brazil

eCommerce

PIPE

2021

Invested

Founded in 2009, Enjoei is the largest online second-hand fashion community in Brazil, connecting over 3 million users, including buyers and sellers, on its digital platform for second-hand and handmade products. The first investment in the company occurred in 2022 through the SPCFOUR PIPE FIA.

clearSale

Brazil

eCommerce

PIPE

2022

Invested

Founded in 2000, ClearSale is a leader in Brazil for anti-fraud solutions, identity authentication, and credit scoring. The company analyzes transactions from over 170 countries and has extensive knowledge about the purchasing behavior of digital consumers, with a transaction database that recognizes more than 97% of the CPFs it receives daily. The first investment in the company occurred in 2022 through the SPCFIVE FIA.

Factsheet da São Pedro Capital

Formulário de Referência

Código de Ética

Política de Metodologia de Gestão de Risco

Política de Controles Internos

Política de Investimentos Pessoais

Política de Rateio e Divisão de Ordens

Política de Voto

São Pedro Capital is a signatory of the UN Principles of Responsible Investment. UN PRI is an independent world leading advocate for responsible investment with over 3,800 signatories managing over $120 trillion globally. The PRI’s mission is to promote a sustainable global financial system for long-term value creation which will reward responsible investment and benefit the environment and society. As a signatory, São Pedro Capital supports this mission and in doing so has committed to upholding the associated principles.